1. What is Gorelinks Technology’s approach to the GDPR? Gorelinks
Technology Co., Limited. We comply with current EU data protection law, and will comply with
GDPR. We provide advertising technology services including its mobile advertising exchange, the
Gorelinks Technology website. Our Services allow publishers of mobile applications (“apps”) and
websites to show ads on their sites and apps.
2. Is Gorelinks Technology a data controller or a data
processor? We are the controller of the data we use as part of the Gorelinks
Technology Services.
3. How does Gorelinks Technology collect information? Our services
are designed to connect publishers and advertisers around the world. For the personal data, we
will not collect such as the user’s advertising identifier, precise location, or interest or
demographic information such as age and gender. We may still receive data such as the user’s IP
address, Cookies for limited purposes based on separate legal grounds for processing, such as
legal necessity or legitimate interests.
4. How We Use the Information We Collect? We use the
information we collect to provide and improve Gorelinks Technology Services, as well as to enable
and allow for the improvement of related services provided by Gorelinks Technology Customers or
other third party partners in connection with the Gorelinks Technology Services and across the
broader advertising ecosystem, including for the following purposes:
Ad Reporting and Conversions: Reporting to advertisers information about when and how
users have been exposed to their ads, clicked on their ads, or visited their website,
and reporting to publishers information about when and how ads were shown on their
properties and were clicked on.
Fraud Detection and Prevention: Identifying invalid clicks (or ad queries) and
protecting Gorelinks Technology and Gorelinks Technology Customers from fraudulent behavior.
Geo-Targeting: Where permitted by the user’s device, allowing Gorelinks Technology and
Gorelinks Technology Customers to serve ads based on a user’s location.
Gorelinks Technology will not combine the non-personally identifiable information collected to
provide the Gorelinks Technology Services with your personally-identifying information without your
express consent.
5. Information Sharing and Disclosure We may disclose
information about Gorelinks Technology Customers when necessary to provide the Gorelinks Technology
Services to them, such as for account inquiries or verification, or to enable participation in
certain features of our mobile advertising exchange.